Find the best senior living community for your loved one

Personalized recommendations from highly trained experts who know & care.

What is Gerry?

Gerry is the first expert concierge for senior living. Our team of licensed social workers help families find the right assisted living homes for their loved ones, for free.

How it works

Unlike conventional placement agents or brokers, Gerry works with families and assisted living communities over the long-term to ensure that our personalized recommendations & advice drive the best outcomes possible.

Curated Matches

We take the time to know the families we work with and match them with advocates suited to their needs (e.g. language, care needs).

Expert Advice

Our advocates work with families over the course of their search -- from personalized recommendations to support during tours -- to ensure loved ones join communities that fit their unique needs.

Best In Class Data

We’ve built the most complete dataset in the industry to make sure we provide the absolute best advice & recommendations to our families.

Long Term Partner

Once your loved one has moved into their new community, we continue to stay involved through routine checkins & monthly updates.

Free To Families

Our unique partnerships with the highest-quality assisted living communities in the country enable us to provide our services to families for free.

Meet a Gerry Expert

Hi, I'm Victoria!

“I enjoy working with families to complete a comprehensive assessment. I will walk the path with you every step of the way to ensure a safe & personalized plan or your loved one.”
Victoria Woods
Licensed Social Worker at Gerry

Our expertise

Assisted Living Homes
Memory Care Facilities
Financial Planning
Family Support & Communication